January 9, 2009

  • Even in the midst of gloom my eye is caught by inanity.

    Which doubtless says something not terribly positive about me, but there it is.  Facts are facts.

    I've been playing Word Twist (beat Doug by ONE point, which will frost him mightily, hehehe) and over to the right was, as usual, one of the pesky ads that drive most all FB'ers mad, but do keep the site free.  Here's the one that garnered my unwilling attention:

    no-botox

    What possible difference does it make that this stuff, whatever it may be, was "discovered by a mom?"   I'm a mom and believe me, smart people wouldn't go slathering anything I "discovered" on their faces in a footling effort to eliminate wrinkles.   e-afdbsmiley

    Can you imagine an advertisement for some new whatzit being puffed off as having been "discovered by a dad?"  e-rolleyes2

    Good grief, if trumpeting the parental status of the originator of a whatzit's the best its marketers can manage in the way of enticing the public to try it, they may as well give up. 

Comments (6)

  • The young girl being treated in the picture is probably her daughter, who isn't even old enough to have wrinkles yet. Why is she using the product? How goofy.

  •  a few years ago, a woman got herself in trouble for going along a downtown street putting coins in expired parking meters. Of course the story got some attention, and one of the "pertinent" details was that she was a grandmother. "Grandmother In Trouble for Feeding Meters" or some such. I pictured (of course) a stooped over old woman with curly bluish white hair and liver-spotted hands, tottering along in her sensible shoes and rubber stockings...until it occured to me...hello? *I* am a grandmother! ha! and I'd do JUST such a thing.

  • Along the lines of having a young woman in an ad for botox, it annoys me when they have 20-somethings advertising exercise equipment and proclaiming how we can lose tons of weight and tone up what's left in no time a'tall.   When they start using 70-somethings, then I'll start to listen up.

  • you know one of the things I love about you, Anne? you have an eye for those inanities that really are seinfield-esque. :what:

    :wink-wink:

  • We all have our little gifts, I suppose. :wink-wink:

    Honestly, though, the more I think about it the more foolish it seems. Why not haul in other stuff that's not germane?

    "Discovered by the owner of a German shepherd!"

    "Discovered by a man with a Word Twist ranking of 910!"

    "Discovered by someone who has never gotten a parking ticket!"

    Makes as much sense as "discovered by a mom!" :rollingeyes:

  • Oh, but it's adspeak code. "Mom" means "someone who cares about people and would never create something that could be harmful." Of COURSE it's irrational, but I'll bet dollars to donuts that marketing research shows that it works to create the desired impression!

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