January 7, 2006
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Tell you what, the wine buyer at Target got ambitious:
If I were after a $50 bottle of champagne, Target is probably not where I'd go; what's more, it was sitting on one of the end caps at a check-out lane.
A Snickers bar is an impulse purchase. Batteries are an impulse purchase.
$50 champagne? I don't think so.
Comments (4)
As a Pennsylvanian, it's hard to relate to this complaint, when all I can think of is how much I envy people who are able to buy beverages of this general category at Target in the first place.
Maybe Target is trying to appeal to this upscale crowd they want to have -- the folks (of whose existence I'm not entirely convinced, BTW) who shop at Target rather than Walmart just because it isn't Walmart and affect to pronounce it "Tar-zhay." They might not sell many of those $50 champagne bottles, but it gives folks the feeling that Target is "that kind of place" -- so it's actually marketing expense.
Okay, that's a valid observation, by golly it is. I didn't think of it as a marketing ploy ("Wow! Lookit the kind of place I'm shopping at!").
Good point.
BTW, one senses that camera phones are scary things, fraught with enormous potential for both good and evil.
Due to blue laws and other such things here only one store per county (or something like that) can have a liquor license, and I've never been in a Target here, super or otherwise, that carried liquor (I'm sure the Super Target carries a small selection of beer, whatever strength is allowed without a full fledged liquor license). But I can't imagine springing that much money for a bottle of champagne at a liquor store either!
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